Insight Videos

Think about what your business is today. Write down your top 10 keywords that you think define who you are. Go in all the different search engines. Put it in and see what comes up. Go in yahoo groups and see what comes up; and then, just join whatever you can and in a crazy, very extrovert – thankfully, it’s the internet so we can be introverts and do this; just start talking and putting in and building a presence; because, as people enjoy what you’re talking about within those communities they will, in many cases, be curious and follow you to the mothership if you will. You need to reach out. You need to put tentacles out, because there is no way — otherwise, the mothership stands alone without a sign. And if you’re just a website on the internet, then that’s it. You don’t exist, yeah.

The internet is not a private network. If you put pictures up from that sorority or fraternity party, people will see them. Actually, I say that because I think one of the biggest challenges and mistakes people make is they put too much of their personal lives online and one of the companies I’m involved in is a company that is around employing students and you’d be incredibly surprised how many students apply for a job and how many employers look on Facebook and go no frickin’ way because students don’t have a real comprehension and that generational