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Adaptive Learning Platform and Curriculum – Active Client Case Study

Case Studies: Higher Education /

Educational technology market development strategy:An innovative adaptive learning company gains a foothold in higher education Abstract A start-up educational technology company needed assistance launching its innovative adaptive learning platform to the higher education market. Despite the attention web-based technologies have received from the education community, the process for selecting and integrating those tools into academic […]

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Common Core and K12 Adaptive Curriculum – Active Client Case Study

Case Studies: Higher Education /

Coming to America: A growing multinational company navigates the United States K-12 market Abstract An international publisher of educational materials wanted to expand into the United States after reaching saturation in its existing Asian markets. Dramatic differences in educational policy, curriculum standards, and institutional buying processes, however, left the company unsure of how to introduce

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Business Restructuring & Branding – moodlerooms Case Study

Case Studies: Higher Education /

Redefining market position: A learning management system provider re-launches its product portfolio Abstract An LMS service provider wanted help with its market development strategy. After an important merger among its key competitors, the company needed to establish a strong market position in a volatile industry. Through a comprehensive overhaul of the company’s product portfolio and

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Facilitating eTextbook Adoption – CourseSmart Case Study

Case Studies: Higher Education /

Market insights into Higher Education: An eTextbook publisher establishes strategic partnerships Abstract CourseSmart has assembled the largest selection of eTextbooks in North American Higher Education. Founded in 2007 through a joint venture of leading textbook publishers, the company is well known as a first mover in the eTextbook industry. While students recognize the benefits and

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K12 Learning Platform (LMS) Selection for PD – ASCD Case Study

Case Studies: Higher Education /

K12 Association Case Study: Learning Platform Selection for Professional Development Abstract The Association of Supervision and Curriculum Development (ASCD) needed assistance in selecting an appropriate professional development platform that would help the organization leverage its resources and achieve its eLearning goals. With over 100 vendors to choose from and each offering a wide diversity of

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